Creative Lead & Brand Strategist

About

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Charmaine is a London-based Creative Content Director and Brand Strategist with over 15 years’ experience shaping digital storytelling for luxury fashion and beauty brands. She has led content and social media initiatives for Stella McCartney, FARFETCH, Karla Otto and Mercedes-Benz.

Charmaine specialises in ideating and developing campaigns that bring brand stories to life, managing creative teams, and delivering impactful cross-channel content.